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Retail Results Booster Management Essentials Workshop

in Events, Workshops & Webinars tagged
Past Event – Tuesday 16th May 2017:  Amerton Farm, Stafford, ST18 0LA
 10.00am – 3.30pm SOLD OUT

Download the flyer for more information Retail Workshop 2017 – Flyer , or take a look below

Update 10.05.17 – Sorry this workshop is now fully booked

This informative workshop addresses some of the fundamentals of managing a gift shop at a visitor attraction, with the aim of helping managers and owners to manage their shops in a more profitable and professional way. It will focus too on making the shop an integral and enjoyable part of the visit.

NFAN Workshops are aimed at Farm Park owners and key staff. Each workshop doubles as a mini open day with a presentation from the host venue and a behind the scenes tour. Numbers are limited to ensure a successful workshop with time to ask questions.

Tea & Coffee will be served from 9.30am, the workshop will start at 10am and is due to finish at 3.30pm. Lunch is provided.

Led by Peter Holloway of Retail Thinking, a consultancy specialising in the heritage and visitor attraction sectors, Peter will explore three key aspects of running a successful shop:

1. Measuring performance
• Key performance indicators
• Profit and loss accounts

2. Buying and Product Development
• Policy
• Range planning and product development
• What to look for in a supplier and a product
• Negotiation
• Setting the selling price
• Mark-up and margin

3. Visual Merchandising and Display
• Some key principles, illustrated with real life examples

Meet the Facilitator

The workshop is led by Peter Holloway, principal consultant at attractions retail specialists – Retail Thinking

Peter Holloway

Retail Thinking logo

Retail consultant, Peter Holloway, trained in the John Lewis Partnership, was a buyer and Assistant to the General Manager in an independent department store before joining the National Trust where he was responsible for the management of the Trust’s shops across Wales.

Since establishing the Retail Thinking consultancy in 2002 he has had extensive experience of working with a broad range of clients, mainly in the heritage, cultural and visitor attractions sectors. Clients have included Westminster Abbey, Leeds Castle, Visit Worcester, Visit Wales, Bristol Museum & Art Gallery, Sussex Past, the Canal & River Trust and Norwich Cathedral.

The Venue

Amerton Farm logoThe Education workshops also double as mini open days, giving delegates an opportunity to see around the host farm park. During the day there will be a presentation from Amerton Farm about their business and a tour.

Amerton Farm is a free to enter site housing a range of retail outlets and leisure attractions.

Retail outlets include a Farm Shop, Craft & Gift Centre, and Toy Shop.

As well as the farm yard other attractions include a Wildlife Rescue Centre, Steam Railway, Pottery studio and indoor play barn which is currently undergoing a major refurbishment and due to re-open in May.

Amerton Farm, Stowe By Chartley, Stafford, Staffordshire, ST18 0LA.

Tel: 01889 270294


The nearest hotel is Weston Hall or there are various hotels including Premier Inns in Stafford or Uttoxeter

Costs & Booking

£85 per person + VAT
Only NFAN members can attend.

How to book

There are 20 places available allocated on a first come first served basis. To enable as many members as possible to be represented we have an initial limit of two delegates per member. Space allowing additional delegates from the same member can be booked nearer the time. To book complete the online booking below or call the NFAN Office on 01904 615059 with a credit card.

All prices are excluding VAT. VAT will be added at checkout.


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With over 200 farm members, The National Farm Attractions Network (NFAN) unites the farm and rural attraction industry.

Encouraging best practice and knowledge sharing, we proactively update members on the latest HSE advice, represent the farm attraction industry at government meetings, run events and provide ongoing support and guidance.

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