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Tourism and Farm Attractions

NFAN members provide fun and educational days out at farm attractions across the UK for families and schools. 25 million visits are made annually to NFAN’s 219 farm attraction members 

Farm Attractions are an active and growing part of the tourism economy. NFAN estimate there are approximately 400 farm and rural attractions in the UK welcoming 45m visits a year. Of these 219 are NFAN Members who welcome 25m visits annually.

Contributing greatly to the UK tourism economy, NFAN members employ over 13000 local people, buy local produce, educate local school children, as well as provide the regions with excellent leisure destinations. 

NFAN began in 1996 through the vision of Jim Keetch, a Farm Park owner in Weldon, Northants. He was the Chairman of the Northants Farm Attractions Group and travelled the country, attending agricultural shows encouraging other farm parks to join.

Jim Keetch passed away in 1998, but his name lives on through the Jim Keetch Farm Attraction of the Year Award now in its 14th year and through his pioneering work in setting up NFAN, a voice for the farm park industry.

In 2012, NFAN were instrumental in creating the Industry Code of Practice, that outlines how visitors should interact with farm animals during their visit. More recently in 2018, NFAN launched their own certification scheme for the Code of Practice, called the Animal Attraction Assured Scheme.

Tourism and Farm Attractions Facts
  • The average farm park welcomes 113,821 visitors, employs 62 people and has an annual turnover of £1,376,130.*
  • Grossing this up for NFAN’s 219 members, highlights that we collectively contribute £301,372,470 to the rural tourist economy and welcome 24,926,799 visitors each year.*
  • NFAN’s members collectively employ 13,578 direct jobs in the rural economy, equating to c.£100,000,000 in salaries.*

*Source: NFAN Survey 2020

For members, there are huge benefits in joining NFAN.  Alternatively, for further information about the tourism and farm attractions, please contact NFAN on 03333 44 8987 or email

Welcome to NFAN

With over 200 farm members, The National Farm Attractions Network (NFAN) unites the farm and rural attraction industry.

Encouraging best practice and knowledge sharing, we proactively update members on the latest HSE advice, represent the farm attraction industry at government meetings, run events and provide ongoing support and guidance.

Find out more about the role of NFAN.


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