NFAN’s annual awards recognise the best in the industry and celebrate the brilliant work of our members.
The nine categories cover events, retail, sustainability, food and drink and the overall large and small farm attraction of the year.
Unique to NFAN members, the awards are free to enter. Winning is a great way to boost your business profile with national and regional PR as well as shouting about your brilliant team and attraction.
This year we have made it easier to enter with a new short, simple application form.
There is no limit on the number of award categories you can enter. Once you have decided which suit you best, click on the links to go to the entry form either here or on the NFAN Membership Hub.
Midnight, Friday August 18th 2023
Jim Keetch Large Farm Attraction of the Year Award
Jim Keetch Small Farm Attraction of the Year Award
Best Retail Award
Best Food and Beverage Award
Midnight, Friday September 29th 2023
Best Trade Supplier Award
Sustainability Award
Shining Star Award
Best Event Award
Best Digital Presence Award
Categories will be judged by a panel which will include, where possible, an industry expert and former winners.
The winners of each category will be invited to join the 2025 judging panel and will not be eligible to enter the category that year.
Summary
The Jim Keetch Large Farm Attraction of the Year, named in memory of NFAN’s pioneering founder, is open to all member farm attractions with annual visitor numbers of 75,000 and over.
This prestigious Farm Park ‘Oscar’ recognises excellence and reflects one of NFAN’s key aims to maintain high standards across the industry.
Key Points and Considerations
Judges will be looking for the farm park which can demonstrate excellence across the business.
Along with the application form entrants will need to send up to ten photographs relevant to the entry and a short 30 second video of your attraction.
Please also read the entry notes for the Jim Keetch Farm Attractions of the Year (below) before completing your entry.
Initial judging will review submissions to draw up a shortlist of finalists. Judging to find the winner and runner-up will be carried out by an anonymous judge’s site visit and a mystery shop.
Enter here: Jim Keetch Large Farm Attraction of the Year
Summary
The Jim Keetch Small Farm Attraction of the Year, named in memory of NFAN’s pioneering founder, is open to all member farm attractions with annual visitor numbers of up to 75,000.
Key Points and Considerations
This prestigious Farm Park ‘Oscar’ recognises excellence and reflects one of NFAN’s key aims to maintain high standards across the industry.
Judges will be looking for the farm park which can demonstrate excellence across the business.
Along with the application form entrants will need to send up to ten photographs relevant to the entry and a short 30 second video of your attraction.
Please also read the entry notes for the Jim Keetch Farm Attractions of the Year (below) before completing your entry.
Initial judging will review submissions to draw up a shortlist of finalists. Judging to find the winner and runner-up will be carried out by an anonymous judge’s site visit and a mystery shop.
Enter here: Jim Keetch Small Farm Attraction of the Year
Raising and maintaining industry standards is one of NFAN’s key aims.
All entries for the large and small Jim Keetch Farm Attraction of the Year must abide by the 15 Industry Code of Practice guidelines listed below. Any breaches of the guidelines will mean attractions cannot be shortlisted and will be removed from the judging process.
Summary
A key growth area for farm attractions retail outlets can range from a gift shops, merchandising kiosks and farm shops.
This award recognises a great retail offer.
Key Points and Considerations
Judges will be looking for innovation and a good customer journey incorporating ease of shopping, ease of paying.
Initial judging will review submissions to draw up a shortlist of finalists. Judging to find the winner and runner-up will be carried out by an anonymous judge’s site visit.
Enter here: Best Retail Award
Summary
This Award recognises a food and beverage offer with the wow factor.
Key Points and Considerations
Whether it is a kiosk, café or restaurant judges will be looking for a clean, welcoming space, well thought out menu and excellent customer service.
Alongside the application form entries will need to include up to ten photographs relevant to your entry, a short video of up to 30 seconds and supporting documents including menus.
Judges will also look at your website and food hygiene ratings. Initial judging will review submissions to draw up a shortlist of finalists. Judging to find the winner and runner-up will be carried out by an anonymous judge’s site visit.
Enter here: Best Food and Beverage Award
Summary
A strong digital presence can be one of the most effective marketing tools for your business. This award recognises the attraction whose website and digital platforms stand out from the crowd.
Key Points and Considerations
Judges will be looking for an easy to navigate, eye catching website with good content and individuality, along with interesting, innovative and engaging social media content.
Initial judging will review submissions to find the finalists. A second review by the judging panel will decide the winner and runner-up.
Enter here: Best Digital Presence
Summary
This award recognises an on-site event, whether long standing or brand new, which has been truly memorable.
Key Points and Considerations
Judges will be looking for an innovative idea which hits its target audience and creates an immersive experience for visitors.Alongside the application form, entries can include up to ten photographs relevant to your entry and supporting documentation.
Initial judging will review submissions to find the finalists. A second review by the judging panel will decide the winner and runner-up.
Enter here: Best Event Award
Summary
This special award recognises a team member who consistently goes above and beyond in their role.
Key Points and Considerations
Judges will be looking for someone who consistently gives a high level of customer service and has gone out of their way to make the visitor experience extra special.
Entries can include supporting documents such as photographs, video and testimonials.
Enter here: Shining Star Award
Summary
NFAN Trade Supplier Members are an important part of our network. This award is open to any NFAN Trade Supplier and recognises great service.
Key Points and Considerations
Judges will be looking for the Trade Supplier member who stands out from the crowd. This can be through the service/product they provide, excellent customer service or their eco/sustainability credentials. Along with the application form, entries can include up to 3 customer testimonials.
Initial judging will review submissions to find the finalists. A second review by the judging panel will decide the winner and runner-up.
Enter here: Best Trade Supplier
Summary
Open to both Farm Attraction and Trade Supplier Members, this award recognises businesses who are committed to building sustainability into their long-term plans.
Key Points and Considerations
Judges will be looking for a clear strategy to make your business more sustainable and the changes however big or small you have already put in place.
Outline your motivation for making these changes and the impact you expect them to have – or are already having – on your business.
Initial judging will review submissions to find the finalists. A second review by the judging panel will decide the winner and runner-up.
Enter here: Sustainability Award
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