Mascot manufacturer and character events company Rainbow Productions provides two main services to the farm attractions sector – working with clients such as Walby Farm Park, White Post Farm and Willows Farm Village. The company is the UK‚Äôs official supplier of 100 famous children‚Äôs characters ‚Äì represented under licence – and manages their personal appearances within UK attractions. Booking characters such as Fireman Sam, Peppa Pig and Postman Pat¬Æ as part of events programmes and then pre-promoting these visits helps to drive family footfall, provides added entertainment on the day for guests and helps to refresh a park‚Äôs offering to season ticket holders. Secondly, Rainbow Productions also designs and manufactures bespoke mascots to both interact with guests and make promotional appearances on behalf of the visitor attraction.